About Me

After graduating from Central Saint Martins College of Art & Design, I started a placement at design collective Tomato as a designer on various projects—album covers, print campaigns and concept films (Underworld, Sony PS2).

I went on to work with various advertising agencies, design companies (graphic, fashion and product design), as well as directly with clients, including: Saatchi & Saatchi, London Underground, the Ministry of Sound, Vexed Generation, Design Against Crime, DfEE, Channel Four, Paul Smith, Selfridges, Mandarina Duck, Tank Magazine, Milk and Issey Miyake. It was during this time that I won Creative Review’s Creative Futures initiative, this led to being a creative at Dutch-based communications agency KesselsKramer.

During my time at KesselsKramer, I worked on brands such as: Diesel, Absolut Vodka (Absolut Label: the first Absolut you can wear) and their notorious client—the Hans Brinker Budget Hotel (the worst hotel in the world).

I returned to London to take up a position as Senior Creative at Wieden+Kennedy, working across many brands, including Nike, Honda, Emeco, the Guardian and the Observer.

After leaving W+K London, I continued to work with my own clients as well as freelancing at advertising agencies as a Senior Creative. Clients and agencies included Naked, Brothers & Sisters, Camden Council, Black Tomato, Antidote, Grey London, Polish Cultural Institute, the Brooklyn Brothers, Winkreative, BBC3 and WCRS.

In 2010 I co-wrote and co-directed a brand promo in Los Angeles for the UK television channel Five. The promo celebrated Five as the home of all the US hit drama series and was a big investment for all involved, as it was the first time rival studios had released talent to appear in a single spot.

Later that year I returned to KesselsKramer as a Creative Lead, this time to their London office (aka KK Outlet). During this period I worked on many brands, projects and pitches, including Thomson Local, Talisker, J&B and the now-internationally renowned, alternative commemorative plates for the wedding of Prince William & Kate Middleton: [Click to view Evening Standard article]. I also played a key role in winning the pitch for Jamaican lager brand Red Stripe and the following few months were spent collaborating closely with the client and various artists, designers and independent creatives to make some effortlessly original, highly talked about projects.

The past few years have been spent working on the Apple brand (based at the London office of Media Arts Lab), freelancing at R/GA, 72 and Sunny, LOVE, KesselsKramer London (I always end up back there!), Berghaus, Speedo, Droga 5, designing for London Strategy Unit, working on projects for brands that included Samsung, Beats by Dre, Umbro, Onitsuka Tiger, Berghaus, Speedo, Mini. 

More recently I took up a position for a few months at ASOS as Head of Creative. Following this I have been a freelance Creative Director, working closely with fashion and sports apparel brands.

Where possible, I find the time to work on self-initiated projects, such as screen-printing posters and my design resource and cultural commentary book: Product Recall. As well as product design & development for TfL ['Bus Stop Not In Use' bag].