My Kind of Bank

KBC is one of Ireland’s full service banks. To deepen their relationship with Irish consumers, several TV spots were created to highlight that individuals lead different lives, have different priorities and what happens on a Monday morning can be different to what happens on a Friday night. As such banking should adapt to you, your life and your circumstances – not the other way round. Simply put: Give KBC a voice from various consumer points of view and talk about what they need from a bank in a human, emotional and sometimes humourous way.


Miss Modern:

Mr Hectic: