ABSOLUT Label: The Country Collection

Design of the first ABSOLUT Label (The Country Collection) global launch manual. The design took the form of a fashion fanzine and was created entirely using fashion designer dot & cross paper, by cutting columns of text out as, arranging pictures and illustrations and then photographing the collaged spreads.

ABSOLUT LABEL / COUNTRY LAUNCH / COVER / 01ABSOLUT LABEL / COUNTRY LAUNCH / SPREAD 01ABSOLUT LABEL / COUNTRY LAUNCH / SPREAD 02 ABSOLUT LABEL / COUNTRY LAUNCH / SPREAD 03ABSOLUT LABEL / COUNTRY LAUNCH / SPREAD 04ABSOLUT LABEL / COUNTRY LAUNCH / COVER / 02