Shell Refined Rebrand

Working closely with Antidote and Imagination gave birth to the Shell logo and branding re-jig. The logo, inspired by the petrol station totems was striped back and all the angles redrawn to be held inside a cubed ‘Energy Tile’ structure. This created a modular system that was adaptable across all elements of Shell’s branding and communications.

SHELL_STATION_TOTEM

SHELL_LOGO_GRID

SHELL_LOGO_ANGLES

SHELL_LOGO_PMS_CHART

 

SHELL_BRANDING_PRINT_MEDIA

SHELL_LOGO_EXHIBITION_USE