Body Craze / Rituals

A second window installation created as part of the Selfridges ‘Body Craze event. Another of the London department store windows became home to a series of voyeuristic films that showed several morning face grooming rituals—from shaving and applying make-up to brushing and styling hair. The ‘Rituals‘ films were projected and looped in a large format, directly onto the window. As a result, passers-by were engaged and absorbed by a variety of modern-day behavioural patterns, that the majority of us repeat on a daily basis.

The subjects were filmed from behind a mirror, removing any sense of self-awareness. Watching the people apply their daily ‘masks‘ created an intimate moment of engagement between the viewer and the subject.