What is Buzz?

Tease campaign for Buzz. Television celebrities pose in fragrance-style spoof ads. Buzz was in fact the at-that-time-unknown but soon to be introduced supplement for the Sun newspaper. Readers would soon discover that the new saturday supplement is the purest essence of entertainment; bottled!

Also, a fragrance called Buzz was actually created for the Sun by Roja Dove, perfume maker to the stars and sold for £59 a bottle. The fragrance was launched at a press event in Harrords, the London department store a few days before Buzz was revealed as being the Sun newspapers new Saturday entertainment magazine!