Never Stand Still

The new Arsenal kit from Nike commemorated forward-thinking club manager Herbert Chapman. The kit launch campaign was a celebration of all his innovations, both on and off the pitch. Such as successfully changing the name of the club’s local London Underground station from Gillespie Road to Arsenal.

There was also a booklet to accompany the campaign, used for press, distributed in Nike stores and included with every purchase of the Herbert Chapman kit. Each page of the booklet illustrated and told a different story behind just a few of Chapman’s club innovations.