ABSOLUT Label: The Famous Collection

To help strengthen the relationship between the Swedish vodka brand with the fashion industry, ABSOLUT Label was created. Every year ten up-and-coming fashion designers from around the world were commissioned to design a fashion item from a one-word brief, (the word is chosen from the long copy from the front of the iconic bottle). In this collection a bag was their starting point and their brief was the word ‘famous‘.

This big book was created to tell the story behind ‘ABSOLUT Label: The Famous Collection‘. Each designer was treated as if they were already famous and being famous means that the world wants to know everything about you. The designers were asked a series of questions about their work, life, loves, hates and passions. We then picked and composed all kinds of objects to represent each of their answers and created a beautiful, voyeuristic still life fashion-shoot that centred around the ten designers and their bag designs.

 
There was also a need to create and design a global launch document for all of the ABSOLUT marketing teams and project PR companies:
ABSOLUT LABEL / FAMOUS COLLECTION / LAUNCH / COVER
ABSOLUT LABEL / FAMOUS / PR GUIDE / SPREAD / 01
ABSOLUT LABEL / FAMOUS / PR GUIDE / SPREAD / 02
Read some to the press exposure here:

Fashion Office 

Absolut Forum